Luxury holiday and honeymoon specialists to open concessions in four John Lewis stores
This autumn, luxury holiday and honeymoon specialists Kuoni will be opening concessions in four branches of John Lewis. The Oxford Street, Reading, Southampton and Cardiff John Lewis stores will all be getting Kuoni branded areas which will combine the look and feel of both brands. They will include plasma screens and iPads, which already feature in some of Kuoni's own shops.
Derek Jones, Kuoni's managing director, said of the partnership: "For us the key advantage of this deal is the brand awareness; much of our high-street presence has been about raising awareness. The John Lewis customer base is very similar to the Kuoni customer base so having our brand associated with John Lewis gives us additional, signficant visibility."
If the partnership proves popular after 12 months, concessions may be rolled out across the rest of UK's John Lewis stores. This deal with Kuoni means John Lewis has pulled out of its existing travel partnership with tour operator Cox & Kings.
Kuoni won 'Best Weddings and Honeymoons Tour Operator' at the British Travel Awards in 2011. Kuoni's wedding and honeymoon brochures will be featured in the wedding gift list section of John Lewis, meaning you'll be able to include your honeymoon on your gift list so that wedding guests can contribute towards your trip. For other companies with this service, check out our Advice page for 'How to get your guests to pay for your honeymoon'.
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